The media is trying loads of experiments - now we just have to keep up
Be careful what you wish for - it's the new media prognosticator's curse. You spend all this time saying "why don't they just..." and then they do, and all the unintended consequences come home to...
View ArticleBe fallible, be social
To be able to direct the conversation, brands need to step down from their pedestal and be a part of it - even if they expose the odd flaw along the way.
View ArticleWait until lunchtime to tweet
With 1.1 billion users on Facebook and 500 million on Twitter, nearly 4/5 people online use social media or blogging sites. Women make up 71% of active social networkers - in fact, Plastick Media and...
View ArticleBBC Three partners BuzzFeed for Jack Whitehall show
BBC Three has partnered with BuzzFeed as part of a new multiplatform ad campaign launching today, ahead of the start of the second series of Jack Whitehall's school-based sitcom 'Bad Education'.
View ArticleMedia industry looks to mobile for future growth
The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.
View ArticleNow TV launches box with 'this is now' campaign
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box today (16 October), as the boxes go on sale in shops for the first time.
View ArticleWhen it comes to digital ads, everyone wants to go native
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
View ArticleLessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm
One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.
View ArticleBauer plots web magazine launch
Bauer Media is launching a media brand for ABC1 women in their twenties in February 2014.
View ArticleMEC's Steve Hatch on advertising's best week ever, possibly
MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.
View ArticleThings we like: Sony takes over The Sun's Page Three
Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.
View ArticleBe fallible, be social
To be able to direct the conversation, brands need to step down from their pedestal and be a part of it - even if they expose the odd flaw along the way.
View ArticleWait until lunchtime to tweet
With 1.1 billion users on Facebook and 500 million on Twitter, nearly 4/5 people online use social media or blogging sites. Women make up 71% of active social networkers - in fact, Plastick Media and...
View ArticleWill native advertising be the big marketing story of 2014?
The Marketing Society Forum: Content-quality and a focus on servicing the needs of the consumer will decide whether native ads will be a hit or a miss over the coming year.
View ArticleEmbrace opportunities, but don't lose sight of who you are on the way
Don't lose sight of your brand identity simply to please the social-media crowd, writes Dom Dwight, brand communication manager at Bettys & Taylors.
View ArticleFive tips on sharing stories from the world's biggest movie franchises
Fold7 creatives Dan Fryer and Gate Lambert take a look at the highs and lows of film marketing over the past 12 months, and what marketers can learn about sharing stories from the world's biggest movie...
View ArticleTitanic vs speedboat: four tips for publishers in the digital age
It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.
View ArticleTrinity Mirror folds People site after three months
Trinity Mirror is set to close its new digital site People.co.uk, dubbed "Buzzfeed for grown-ups" after just three months due to a lack of traffic.
View ArticleMy Media Week: Max Raven
This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD.
View ArticleTrinity Mirror upgrades 2013 forecast after strong November and December
Trinity Mirror has issued a profit upgrade after trading in November and December was better than anticipated.
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